We were asked to create two videos introducing students to UofM Police team and the safety resources available on campus.
The challenge was making that information something students would watch and remember. Traditional campus safety messaging can easily feel institutional, intimidating or forgettable.
We needed an approach that could communicate important resources while making officers feel approachable and keeping the content memorable, useful and authentically connected to student life.
VIDEO 1:
Meet The Team
Working in tandem with our in-house creative team, I led the creative direction for the series, developing a warm, approachable visual style that helped make Campus Police feel more familiar and connected to the campus community. I wrote the scripts and guided the concept, storytelling and visual execution while ensuring the work aligned with the University of Memphis brand.
VIDEO 2:
Campus Safety 101
If Meet the Team serves as the introduction to the series, Campus Safety 101 was developed as its first episode, highlighting key safety resources and everyday practices on campus, including emergency blue lights, Everbridge, police escorts and situational awareness.
These videos were brought to life by the Dream Team
within UofM’s Marketing and Comms Department:
Art Direction and Story: Jonel Turner
Videography: Marty Deull
Assistant Creative Director: Marlon Van Buren
Project Lead and PA: Sparkle Burns
Secret Production Support and Stunts: Gene Prousnitzer